Through keyword research and ranking analysis, we determine how you are fair against your competitors for keyword rankings. We then work on optimizing your website and the content on it for search engines, as well as building quality links both to and from your website, to allow your website to be crawled efficiently. Our main focus will be on creating educational campaigns that will educate the fans on public safety.

Features

Your content is crawled by search engine robots, or crawlers, to collate the data and index it in search engine archives. Then, when a relevant search term is used, Google will return your site as a result. The ranking determines how relevant your site is to a user’s search term. The goal is to be in the coveted top 3 spots.

Cost

Prices vary

Initial Activities

The following setup services will be provided as part of the local search

marketing program:

• Research localized keywords categorized with search volume and
• Latent Semantic Indexing (consistently using those keywords to describe your business)
• Setup client portal and monthly reporting schedule
• Setup monthly ranking reports for localized keywords
• Reverse engineers your online competition for a tailored strategy
• Thoroughly complete local on-page optimization for your existing website, including metadata, Hashtags, content localization, image alt tagging, and resolution of any search visibility issues present.
• Verify surface-level markup validation to W3C Standards.
• Set up, optimize, and verify YouTube and Google Business (Google Plus, Google Maps, etc.) accounts.
• Set up, optimize, and verify Bing account and listing.
• Set up photo-sharing sites.