First and foremost — social media does, in fact, help get the word out about your business. But even more important than the exposure, it provides you with the opportunity to grow relationships with your target audience. Your fans, followers, and connections are people who know your organization, have likely done business with you in the past, and will be most likely to tell their friends about you.
Social media for business to business companies is an underutilized, but powerful strategy to generate new leads, raise awareness and drive website traffic. While many people view social media as a channel only used by consumer brands, social media can significantly benefit B2B and technology companies as well.
In fact, research found that social media produces almost double the marketing leads of trade shows, telemarketing, direct mail and pay-per-click campaigns. Social media lead conversion rates are also 13 percent higher than the average lead conversion rate. This goes to show that social media is a very important channel for B2B and technology brands.
However, most people do not use all the aspects of social media to build their business. They will create and ad or post a picture. That’s where we come in!!!
We use all aspects of social media and take advantage of what it has to offer. Social media has a plethora of opportunities that will help you build your business. Having the right social media marketing person in place will help create the right audience who needs to see your business.
We are able to use Facebook, Twitter, Instagram, LinkedIn, Pinterest and many other platforms to build what you already have established. Once we agree on a goal with your company such as, number of entries, reach, and clicks on links, then we get started on building your social media by setting up campaigns. We then maintain, monitor, and measure the campaign metrics as it progresses.
Contact us about Social Media: